STRATEGIC FOCUS AREAS
In order for Durban and Coastal Mental Health to succeed and to remain sustainable, it has been critical to establish strategic direction. As change begins with people, we were very conscious of creating and maintaining a strategic process that is inclusive and receptive. Staff participated in an organisational-wide climate survey and 4 strategic areas emerged and received endorsement to proceed with the implementation of a five year plan. The core strategic themes were: Income Development, Training for Staff, Team Building and Caring for Staff and in this period, Service Delivery was added as an additional focus area. In 2008, we celebrated the successes of our initial five-year strategic plan and set about dreaming about the next five years. Together we carved our strategic road map for 2009-2013 and named it “Iyahamba Lenqola” which means “the train is moving”. Our five strategic focus areas for 2009-2013 were:
- Team Building: Building innovative, creative, energised and committed teams.
- Training: Skills enhancement and capacity building of Staff.
- Caring for Staff: Caring for staff through acknowledgement, wellness and stress management programmes.
- Income Development: Income development is a critical strategic focus area for us and has contributed significantly to long-term relationships with our funders and to the growth of our services.
- Service Delivery and the needs of Service Users: Providing quality, accessible services; empowering our Service Users to advocate for their rights (consumer advocacy); social integration and economic empowerment programmes; and highlighting achievements.
Our Future Growth Path – Strategic Road Map 2014-2019
Our incredible five-year strategic journey “Iyahamba Lenqola – The Train is Moving”reached its destination in March 2014. The spirit of resilience through team work, the tenacity of staff through caring initiatives in the face of financial sustainability, and the motivation to render quality service delivery on account of enhanced skills through training, ensured that our service beneficiaries received optimal care and intervention.
It was important to reflect on our journey so far and staff were given an opportunity to exhibit their achievements in our Five Focus Areas. This they undertook with remarkable creativity at our strategic review event, producing and performing in plays and dramas and doing poetry readings.
During the past five years, we achieved remarkably notwithstanding the huge challenges of a difficult post-recession climate. At the heart of our service delivery we have always been true to our vision of actively working with the community to achieve the highest possible level of mental health for all.
To carve our new growth path for Durban and Coastal Mental Health, Board Members engaged in a strategic dialogue and invited staff to participate in an organisation-ide climate survey. Our service users also participated in the process at a strategic workshop. Through the inclusive process five strategic focus areas emerged for 2014-2019, namely: Staff Wellbeing, Service Delivery, Financial Sustainability, Training and Development, and Marketing and Branding. The new Five-Year Strategic Plan is named:”Isahamba Lenqola: The Train is still moving”and as part of our growth path for this period, we have taken a decision to subscribe to the Independent Code of Good Governance for Non-Profits in South Africa.